Enterprise Web Analytics Tools: The Marketer’s Guide
Enterprise Web Analytics Tools: The Marketer’s GuideLearn about the latest trends, opportunities and challenges facing the market for enterprise web analytics — particularly in light of the explosion...
View ArticleComparing 3 Conversion Tracking Processes: Selecting the Right Conversion...
Comparing 3 Conversion Tracking Processes: Selecting the Right Conversion Tracking MethodologyExperienced online marketers know that you can’t measure what you can’t track. And with campaigns that...
View ArticleWebsite Redesign Planning & Progress Kit
Website Redesign Planning & Progress KitWant to redesign your website? A redesign can be a huge success – or it could fail miserably. The best way to ensure success is to plan your exact route of...
View ArticleOptimization for Remarkable ROI – Four Business Cases
Optimization for Remarkable ROI – Four Business CasesDespite the ever-changing landscape of digital marketing, fundamentals remain the same — if you’re not analyzing visitor behavior (from first click,...
View ArticleFrom Data to Action – Using Social Media Metrics to Build Your Plan
From Data to Action – Using Social Media Metrics to Build Your PlanWhether you’re creating, editing, or auditing your social media plan, chances are you’re asking yourself whether you’re tracking the...
View Article2012 B2B Marketing Benchmark Report
2012 B2B Marketing Benchmark ReportExperienced marketers know the importance of measuring marketing activities for planning future campaigns. Comparing results against industry benchmarks further...
View ArticleGartner: A Marketing Analytics Framework for CMOs
Gartner: A Marketing Analytics Framework for CMOsIn order to drive effectiveness and improve efficiency, CMOs require analytical insights to make and execute marketing decisions. In Gartner’s report: A...
View ArticlePPC Bid Management Guide
PPC Bid Management GuidePPC bid management is one of the more complicated areas of PPC marketing, so many advertisers choose to automate the process using either the automated bidding option in Google...
View ArticleEnterprise Social Media Management Software 2013
Enterprise Social Media Management Software 2013Find out more about the explosion in social media management software, plus the latest trends, opportunities and challenges in social media management....
View ArticleRising Above Big Data
For most retailers, data collected from different platforms, at different times, and for different purposes is trapped in silos, largely untapped. Sales, marketing and customer service don’t or can’t...
View ArticleA Guide to Evaluating Enterprise Social Relationship Platforms
For companies marketing with social media, it’s becoming impractical to manage it without a social relationship platform (SRP). A centralized platform can serve the publishing and data needs of...
View ArticleEnterprise Digital Analytics Platforms 2014: A Marketer’s Guide
New! Enterprise Digital Analytics Platforms 2014: A Marketer’s Guide Market Intelligence Report Advisory Editor: Jim Sterne, Founding President and Chairman, Digital Analytics Association, and...
View ArticleDigital Analytics: Opening the Gates to Customer Engagement
Engaging and delighting customers is the goal of every digital marketer. But with so many digital and traditional marketing touch points now lining the conversion path, that goal can seem difficult and...
View ArticleCalls are the New Clicks
How B2B marketers can tap into the power of the phone Calls drive 10x more sales than clicks. But 60% of marketers don’t know what drives calls. It’s time for Marketers to start thinking about...
View ArticleData Management Platforms Demystified
Learn how DMPs can help you achieve unprecedented audience targeting precision and scale across all marketing programs. This white paper delivers an in-depth overview of DMPs and provides actionable,...
View ArticleModern Marketing Essentials Guide: Data Management
Data is the fuel of all marketing activities. Customers and prospective buyers are savvy, empowered, and carry high expectations for personalization across all interactions. Without the right data—at...
View ArticleAccelerate Your Career with Marketing Analytics You Can Use
As marketers, we’re increasingly expected to make data-driven decisions. But so many of us lack the analytics tools and expertise to glean timely insights from customer data. Analytics has been...
View ArticleU.S. Retail Online Holiday Shopping Recap Report 2014
Retailers once again captured the attention of holiday shoppers online with sales growing year over year on key shopping days and throughout the holiday season. Mobile continued its strong growth...
View Article7 Steps to Unlock Your Social Data Through Customer Enagagment
Your audience is your biggest business asset. Today, brands deal with an empowered audience — engaged in real-time social and mobile conversations across many digital platforms. They are in the...
View ArticleEnterprise SEO Platforms 2015: A Marketer’s Guide
Updated Third Edition! Market Intelligence Report: Enterprise SEO Tools 2015: A Marketer’s Guide Consulting Editors: Marshall Simmonds, Founder, Define Media Group Eric Enge, President, Stone Temple...
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